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75. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
76. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
77. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising -- South Africa.
Available: Copies:
78. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
79. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising media planning.
Available: Copies:
80. 
Cover image for The advertising handbook
The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
1995
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
81. 
Cover image for The advertiser's handbook for budget determination
The advertiser's handbook for budget determination
The advertiser's handbook for budget determination
by 
Broadbent, Simon.
Format: 
Books
Publication Date 
1988
Excerpt: 
Advertising media planning.
Available: Copies:
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Author
Advertising Media Association of South Africa.
(5)
Belch, George E. (George Edward), 1951-
(5)
Arens, William F.
(4)
Belch, Michael A.
(4)
Burnett, John, 1944-
(4)
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Advertising.
(38)
Communication in marketing.
(21)
Advertising media planning.
(17)
Sales promotion.
(17)
Marketing.
(13)
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