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82 Results Found

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13.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

14.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

15.

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Advertising.

Available: Copies:

16.

The 2002 encyclopaedia of brands and branding in South Africa.

Sunday Times.

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

Available: Copies:

17.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales

Available: Copies:

18.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

19.

Critical reading and writing : an introductory coursebook

Goatly, Andrew, 1950-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html

Format:

Books

Publication Date

2000

Excerpt:

the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction

Available: Copies:

20.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Advertising -- South Africa.

Available: Copies:

21.

Cases in direct marketing

Brown, Herbert E.

Format:

Books

Publication Date

1996

Excerpt:

Advertising, Direct-mail -- Case studies.

Available: Copies:

22.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Advertising.

Available: Copies:

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