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74. 
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
75. 
Cover image for Purchasing and supply management
by 
Leenders, Michiel R.
Format: 
Books
Publication Date 
2002
Excerpt: 
Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17
Available: Copies:
76. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
77. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication
Available: Copies:
78. 
Cover image for Food and beverage management
by 
Davis, Bernard.
Format: 
Books
Publication Date 
1998
Excerpt: 
relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of
Available: Copies:
79. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
relations -- ch. 14. Public relations in practice -- ch. 15. Sponsorship.
Available: Copies:
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