Search Results for Measurement.

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13.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Available: Copies:

14.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement

Available: Copies:

15.

Research methods for graduate business and social science students

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

. Quality and verification -- Ch. 14. Tests of measurement and quality -- Sect. VIII. Involvement during

Available: Copies:

16.

Teaching student-centered mathematics. Grades K-3

Van de Walle, John A.

Format:

Books

Publication Date

2006

Excerpt:

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

Available: Copies:

17.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

Available: Copies:

18.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

Available: Copies:

19.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Cost effectiveness -- Measurement.

Available: Copies:

20.

About face : reviving the rules of typography

Jury, David.

Format:

Books

Publication Date

2002

Excerpt:

factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement

Available: Copies:

21.

High voltage engineering : fundamentals.

Kuffel, E. (Edmund)

Format:

Books

Publication Date

2000

Excerpt:

Introduction -- Generation of high voltages -- Measurement of high voltages -- Electrostatic fields

Available: Copies:

22.

Teaching with confidence : psychology of education for Southern Africa

Prinsloo, E.

Format:

Books

Publication Date

1996

Excerpt:

resources. Techniques of measurement. Statistics. The computer and its software. Language and the ability to

Available: Copies:

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