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73. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
Available: Copies:
74. 
Cover image for Winning PR in the wired world : powerful communications strategies for the noisy digital space
Winning PR in the wired world : powerful communications strategies for the noisy digital space
Winning PR in the wired world : powerful communications strategies for the noisy digital space
by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
Winning PR in the wired world : powerful communications strategies for the noisy digital space /
Available: Copies:
75. 
Cover image for Effective public relations
Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Theoretical Underpinnings: Adjustment and Adaptation. Ch. 8. Communication and Public Opinion. Ch. 9. Media
Available: Copies:
76. 
Cover image for The corporate communications bible : everything you need to know to become a public relations expert
The corporate communications bible : everything you need to know to become a public relations expert
The corporate communications bible : everything you need to know to become a public relations expert
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2000
Excerpt: 
The corporate communications bible : everything you need to know to become a public relations
Available: Copies:
77. 
Cover image for Effective public relations
Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1994
Excerpt: 
communicating -- Step four: Evaluating the program -- PART IV: THE PRACTICE: Business and industry -- Government
Available: Copies:
78. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR
Available: Copies:
79. 
Cover image for All about public relations : how to build business success on good communications
All about public relations : how to build business success on good communications
All about public relations : how to build business success on good communications
by 
Haywood, Roger, 1939-
Format: 
Books
Publication Date 
1991
Excerpt: 
All about public relations : how to build business success on good communications / Haywood, Roger
Available: Copies:
80. 
Cover image for Public relations for your business.
Public relations for your business.
Public relations for your business.
by 
Jefkins, Frank William.
Format: 
Books
Publication Date 
1990
Excerpt: 
Communication.
Available: Copies:
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