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73.
Marketing : contemporary concepts and practices
by
Schoell, William F.
Format:
Books
Publication Date
1995
Excerpt:
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
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McDonald, Malcolm.
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Belch, George E. (George Edward), 1951-
(5)
Kotler, Philip.
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Arens, William F.
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Shimp, Terence A.
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Institute of Marketing.
(3)
Andrews, J. Craig.
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Burnett, John, 1944-
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Percy, Larry.
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(1)
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(1)
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(1)
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(1)
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(1)
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(1)
Hair, Joseph F.
(1)
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(1)
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Haynes, Jim, 1937-
(1)
Holloway, J. Christopher.
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Institute of Marketing Management.
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(1)
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(1)
McDaniel, Carl D.
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(1)
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Piercy, Nigel.
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Posner, Harriet, author.
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Quelch, John A.
(1)
Reeder, Robert R., 1935-
(1)
Reeder, Robert R., 1935- Industrial marketing.
(1)
Schneider, Gary P., 1952-
(1)
Schoell, William F.
(1)
Schultheis, Robert A.
(1)
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(1)
Sephapo, Catherine Mpolokeng.
(1)
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(1)
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(1)
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