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85. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
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86. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing
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87. 
Cover image for Narratology : introduction to the theory of narrative
by 
Bal, Mieke, 1946-
Format: 
Books
Publication Date 
1997
Excerpt: 
opponent ; Further specification ; Doubling ; Competence ; Truth value ; Other divisions into classes
Available: Copies:
88. 
Cover image for Management accounting
by 
Atkinson, Anthony A.
Format: 
Books
Publication Date 
1997
Excerpt: 
1. Management Accounting: Information That Creates Value -- 2. The Organization as a System of
Available: Copies:
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