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1. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Choice Behavior.
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2. 
Cover image for The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2000
Excerpt: 
suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks
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3. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic
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by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning
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5. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies:
6. 
Cover image for Contemporary philosophy of social science : a multicultural approach
by 
Fay, Brian.
Format: 
Books
Publication Date 
1996
Excerpt: 
' Behavior What They Mean by It? -- 8. Is Our Understanding of Others Essentially Historical? -- 9. Do We
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by 
Robey, Daniel.
Format: 
Books
Publication Date 
1994
Excerpt: 
Organizational behavior.
Available: Copies:
8. 
Cover image for The fifth discipline fieldbook : strategies and tools for building a learning organisation
by 
Senge, Peter M.
Format: 
Books
Publication Date 
1994
Excerpt: 
Organizational behavior -- Handbooks, manuals, etc.
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9. 
Cover image for Space, place and gender
by 
Massey, Doreen B.
Format: 
Books
Publication Date 
1994
Excerpt: 
Spatial behavior.
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10. 
Cover image for The practice of everyday life
by 
Certeau, Michel de.
Format: 
Books
Publication Date 
1984
Excerpt: 
Michel de Certeau considers the uses to which social representation and modes of social behavior
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