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85.

Brand leadership

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

86.

Positioning : the battle for your mind

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free

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87.

Boys don't cry

Format:

Projected graphic

Publication Date

2000

Excerpt:

A transgendered youth starts living as a man, and assumes the name Brandon Teena. He moves to a

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88.

Harvard business review on brand management.

Format:

Books

Publication Date

1999

Excerpt:

Brand name products.

Available: Copies:

89.

Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

Brand name products -- Management.

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