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85.

Cover image for Advertising promotion : supplemental aspects of integrated marketing communications

Advertising promotion : supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2000

Available: Copies:

86.

Cover image for Marketing communications : principles and practice

Marketing communications : principles and practice

Marketing communications : principles and practice

by

Kitchen, Philip J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer

Format:

Books

Publication Date

1999

Available: Copies:

87.

Cover image for How to prepare a promotional plan

How to prepare a promotional plan

How to prepare a promotional plan

by

Waller, David.

Format:

Books

Publication Date

1998

Available: Copies:

88.

Cover image for Value-added public relations : the secret weapon of integrated marketing

Value-added public relations : the secret weapon of integrated marketing

by

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Available: Copies:

89.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Available: Copies:

90.

Cover image for Advertising communications & promotion management

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Available: Copies:

91.

Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Available: Copies:

92.

Cover image for Effective communication campaigns

Effective communication campaigns

Effective communication campaigns

by

Rensburg, Ronel S.

Format:

Books

Publication Date

1996

Available: Copies:

93.

Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective

Introduction to advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Available: Copies:

94.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Coulson-Thomas, Colin.

Format:

Books

Publication Date

1983

Available: Copies:

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Belch, George E. (George Edward), 1951-

(11)

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(9)

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(8)

(4)

Clow, Kenneth E.

(4)

(4)

Independent Institute of Education. Vega School of Brand Leadership.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Mulder, D. (Dalmé)

(2)

Parente, Donald.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

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(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

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Barker, Rachel, 1958- editor.

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Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

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Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

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Belch, George E. (George Edward), 1951- author.

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Belch, George E. (George Edward), 1951-. Advertising and promotion.

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Belch, Michael A., author.

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Bellman, Steven.

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(1)

(1)

Blythe, Jim. Essentials of marketing.

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Bothma, Neels, 1959-

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(1)

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Caywood, Clarke L., 1947-

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Chartered Institute of Marketing.

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Cook, Gordon, 1948-

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Coulson-Thomas, Colin.

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Dahlén, Micael.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Duncan, Tom (Thomas R.)

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Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

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Fishbach, Stephen.

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Harris, Thomas L., 1931-

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Heath, Robert L. (Robert Lawrence), 1941-

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Institute of Marketing.

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Kim, Chʻung-hyŏn, 1950-

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Monash University. Dept. of Marketing.

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(1)

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(1)

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(1)

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(1)

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(1)

Reyneke, Rolene.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

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(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

VanSlyke Turk, Judy.

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Marketing -- Management.

(4)

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(4)

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(3)

(3)

(3)

Advertising -- Management.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic commerce.

(2)

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(2)

Marktkommunikation.

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Promoción de ventas.

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(1)

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Advertising -- South Africa.

(1)

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(1)

(1)

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(1)

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Brand name products -- Marketing -- Management.

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Canales de comercialización.

(1)

Commercial art.

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Communication dans les organisations.

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Communication in marketing -- India.

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Communication in marketing -- South Africa.

(1)

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(1)

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(1)

(1)

(1)

Relationship marketing.

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Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

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Social interaction.

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Social media -- South Africa.

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