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1. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
Available: Copies:
2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D.
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131902084.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
4. 
Cover image for The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
The marketing plan / Cohen, William A., 1937-
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5. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Target marketing.
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6. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : contemporary concepts and practices / Schoell, William F.
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7. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
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8. 
Cover image for Marketing tourism destinations : a strategic planning approach
Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
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10. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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