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49. 
Cover image for The moving target : what every marketer should know about women
The moving target : what every marketer should know about women
by 
Bartos, Rena.
Format: 
Books
Publication Date 
1982
Excerpt: 
Women in advertising.
Available: Copies:
50. 
Cover image for Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
by 
Coffman, C. DeWitt (Charles DeWitt)
Format: 
Books
Publication Date 
1980
Excerpt: 
-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling
Available: Copies:
51. 
Cover image for The language of layout
The language of layout
The language of layout
by 
Donahue, Bud.
Format: 
Books
Publication Date 
1978
Excerpt: 
Advertising layout and typography.
Available: Copies:
52. 
Cover image for Language in thought and action
Language in thought and action
Language in thought and action
by 
Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.
Table of contents http://www.gbv.de/dms/bowker/toc/9780155501195.pdf
Format: 
Books
Publication Date 
1978
Excerpt: 
-valued orientation -- Poetry and advertising -- The dime in the juke box -- Rats and men -- Toward order within and
Available: Copies:
53. 
Cover image for Promotional strategy
Promotional strategy
Promotional strategy
by 
Engel, James F.
Format: 
Books
Publication Date 
1975
Excerpt: 
Advertising.
Available: Copies:
54. 
Cover image for Visual persuasion : [the effect of pictures on the subconscious].
Visual persuasion : [the effect of pictures on the subconscious].
Visual persuasion : [the effect of pictures on the subconscious].
by 
Baker, Stephen.
Format: 
Books
Publication Date 
1961
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
55. 
Cover image for Advertisng campaign strategy: A guide to marketing communitation plans
Advertisng campaign strategy: A guide to marketing communitation plans
Advertisng campaign strategy: A guide to marketing communitation plans
Format: 
Books
Excerpt: 
Advertisng campaign strategy: A guide to marketing communitation plans
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Independent Institute of Education. Vega School of Brand Leadership.
(22)
Affinity Advertising and Publishing.
(17)
Kotler, Philip.
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Arens, William F.
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Belch, George E. (George Edward), 1951-
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