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97. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
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David, Fred R.
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Koekemoer, A. D. (Alta D.), author.
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Silke, Aubrey S., author.
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Stiglingh, M. (Madeleine), editor.
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Cornelissen, Joep, author.
(2)
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Strategic planning.
(17)
Marketing.
(10)
Marketing -- Management.
(8)
South Africa.
(8)
Advertising.
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