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Using information technology : a practical introduction to computers & communications

Williams, Brian K., 1938-

Format:

Books

Publication Date

1999

Excerpt:

& the internet -- Communications technology: hardware, channels, & networks -- Files & databases: from

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New venture creation : entrepreneurship for the 21st century

Timmons, Jeffry A.

Format:

Books

Publication Date

1999

Excerpt:

the internet: the great equalizaer. -- pt. II. The founders. 6. The entrpreneurial mind in thought and

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Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

future for children and the Internet / Advertising's effects : juxtaposing research with older and

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Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

management -- Retail spaces and environments -- Corporate and brand identity on the internet.

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Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption

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