Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Framed minds : a study of consumer agency in new media space

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour