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13.

Brand management : Principles and Practices

by

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

Available: Copies:

14.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

15.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

16.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

17.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

18.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

19.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

20.

Cover image for Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

21.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

22.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

23.

Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

24.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

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Affinity Advertising and Publishing.

(6)

(2)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Arndt, Jasmine Star.

(1)

Berger, Arthur Asa, 1933-

(1)

Bettman, James R.

(1)

Blackwell, Roger D.

(1)

Bosshart, David.

(1)

Cahill, Dennis J.

(1)

(1)

Doctoroff, Tom.

(1)

(1)

(1)

Fornell, Claes.

(1)

(1)

(1)

(1)

Ginther, Catherine.

(1)

(1)

(1)

(1)

Kall, Jacek VerfasserIn.

(1)

Kelly, Sean, 1960-

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kirk, Tristain.

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Learning Seed Company.

(1)

Luce, Mary Frances, 1967-

(1)

Makhanya, Nomfundo.

(1)

Matthews, Dawn D.

(1)

Mbatha, Malandiswa.

(1)

McCracken, Grant David, 1951-

(1)

Media Education Foundation.

(1)

Mittal, Banwari.

(1)

(1)

Monks, Erin Kate.

(1)

Morales, Emilio, 1969-

(1)

Myers, Abbey-Jessica.

(1)

Newman, Bruce I.

(1)

(1)

(1)

(1)

Rabolt, Nancy J.

(1)

Rogers, Martha, 1952-

(1)

Scarpaci, Joseph L.

(1)

Schmitt, Bernd.

(1)

Sheth, Jagdish N.

(1)

Solomon, Michael R.

(1)

Steffen, Katharina.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Tisdell, C. A. (Clement Allan)

(1)

Trijp, Hans van (Johannes Cornelia Maria van)

(1)

Van Zutphen, Glenn.

(1)

Van der Meulen, Warren.

(1)

Versfeld, R. Andrew.

(1)

Voigt, Nicolle.

(1)

Widing, Robert E.

(1)

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(35)

(12)

(2)

(1)

Item Category 1

Material Type

Language

(50)

Library

Shelf Location

Publication Date

Subject

Consumers' preferences.

(23)

Consumers' preferences -- South Africa.

(16)

Consumer behavior.

(9)

Brand name products -- South Africa.

(8)

Branding (Marketing)

(8)

Brand name products.

(6)

Trademarks -- South Africa.

(6)

(4)

(4)

(4)

Consumer behavior -- South Africa.

(3)

Consumer satisfaction.

(3)

Corporations -- South Africa.

(3)

Consumers -- Attitudes.

(2)

Consumers -- Psychology.

(2)

Consumers -- Research.

(2)

(2)

Fashion merchandising -- South Africa.

(2)

Microeconomics.

(2)

Natural foods -- Marketing.

(2)

Relationship marketing.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Psychological aspects.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising as Topic.

(1)

Attachment behavior.

(1)

(1)

Beauty culture -- South Africa.

(1)

Brand choice -- Cuba.

(1)

Brand choice -- South Africa.

(1)

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Public opinion.

(1)

Business forecasting.

(1)

Child consumers.

(1)

Choice Behavior.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Clothing and dress -- Marketing.

(1)

Coca-Cola Company.

(1)

Communication and culture -- China.

(1)

Communication in marketing.

(1)

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- Psychological aspects.

(1)

Consumer behavior -- Social aspects -- United States.

(1)

Consumer behavior -- United States.

(1)

Consumer protection.

(1)

Consumer's preferences -- Cross-cultural studies.

(1)

Consumers -- China -- Attitudes.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences -- China.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Consumers' preferences -- Cuba.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumers' preferences -- Forecasting.

(1)

Consumers' preferences -- Psychological aspects -- United States.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

(1)

Documentary films.

(1)

Drug abuse -- Prevention -- Handbooks, manuals, etc.

(1)

Drug abuse -- Treatment -- Handbooks, manuals, etc.

(1)

Drug addiction -- Treatment -- Handbooks, manuals, etc.

(1)

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Family violence -- United States.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Food preferences.

(1)

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Information storage and retrieval systems -- Marketing.

(1)

Intercultural communication -- China.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

Marketing -- China.

(1)

Marketing -- Cuba.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marketing research.

(1)

Marktpsychologie.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

Periodicals -- Internet marketing.

(1)

Processed foods -- Marketing.

(1)

Product management.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

(1)

Risk-taking (Psychology)

(1)

Sexual abuse victims -- Services for -- United States.

(1)

Students as consumers -- South Africa.

(1)

Substance-Related Disorders -- prevention & control -- Popular Works.

(1)

Substance-Related Disorders -- prevention & control -- Resource Guides.

(1)

Substance-Related Disorders -- therapy -- Popular Works.

(1)

Substance-Related Disorders -- therapy -- Resource Guides.

(1)

(1)

Victims of family violence -- Services for -- United States.

(1)

Video recordings for the hearing impaired.

(1)

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