The effect of web design on brand building according to the brand identity model

Survival of Protestantism in the corporate culture & commercialized world

I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

Company secretarial practice

JASSA

Journal of marketing management.