Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

Teaching practice, perspectives and frameworks

Speech-language therapy in a school context : principles and practices

Principles of innovation : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

Brand building in the poultry industry alchemy research project

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

True food : an exploratory study of organic consumers in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

Lifespan development

Life skills : my journey, my destiny

Solutions for all Reader 2. Going to school

Pina Pirata

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

More to the mural : an exploratory study into the Cape Town street art and grafitti community

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Brand space : exploring physical space for brand-building : an informed perspective

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

The sensational senses exploring how café interior design influences sensory experience

What is on the bottle : a study into key visual elements of South African wine label design and packaging

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal markets

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Assessment of SA rugby brands and followers in non-traditional rugby communities

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

The educator as assessor

Life orientation for South African teachers

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

The myth of happiness to popular culture and the media

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Key success factors in building an independent fashion brand : a Cape Town perspective

A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The effects of sensory branding on consumer purchase intent

Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports

Colourless beauty

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

My little pony : brand loyalty through brand heritage and evolution

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

Inspecting the norm in the context of plus-size mannequins

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

A wonderlandiful world

From classrooms to conflict in Rwanda

Technology startups : balancing legal and business issues

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

Subcultural style and microblogging

Wear your brand : a study on co-branding and brand associations in the fashion industry

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it