by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Food service -- Marketing.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
, services and brands : building customer value -- New-product development and product life-cycle strategies
by
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006030126.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006030126-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006030126-d.html
Format:
Books
Publication Date
2008
Excerpt:
Fundamentals of selling : customers for life through service / Futrell, Charles.
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
includes customer service, technology, customer relationships, pricing, and the global economy." "The cases
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
right relationships with the right customers -- Product, services, and branding strategy -- New
by
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Fundamentals of selling : customers for life through service / Futrell, Charles.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
Food service -- Marketing.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion
by
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:
Books
Publication Date
2001
Excerpt:
brand image, enhance customer relations, and create entirely new distribution channels for products and
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