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13.
Principles of marketing
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
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Armstrong, Gary (Gary M.), author.
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Van Heerden, Neels, 1957-
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Kotler, Philip.
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Mersham, G. M. (Gary Malcolm), 1949-
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