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13. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing strategy : planning and implementation / Walker, Orville C.
Available: Copies:
14. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
Available: Copies:
15. 
Cover image for The management of strategy : concepts and cases
The management of strategy : concepts and cases
by 
Ireland, R. Duane.
Format: 
Books
Publication Date 
2012
Excerpt: 
The management of strategy : concepts and cases / Ireland, R. Duane.
Available: Copies:
16. 
Cover image for Basic marketing : a marketing strategy planning approach
Basic marketing : a marketing strategy planning approach
Basic marketing : a marketing strategy planning approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing : a marketing strategy planning approach / Perreault, William D.
Available: Copies:
17. 
Cover image for Global and transnational business : strategy and management
Global and transnational business : strategy and management
by 
Stonehouse, George.
123Library http://www.123library.org/book_details/?id=7270
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=194347
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=194347userid=^u
ebrary http://site.ebrary.com/id/10307537
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108205
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Global and transnational business : strategy and management / Stonehouse, George.
Available: Copies:
18. 
Cover image for Crafting and executing strategy : text and readings
Crafting and executing strategy : text and readings
Crafting and executing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Crafting and executing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
19. 
Cover image for Strategy and the business landscape. core concepts
Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
20. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
21. 
Cover image for Business strategy and planning : text and cases
Business strategy and planning : text and cases
Business strategy and planning : text and cases
by 
Morden, Tony, 1946-
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006890664&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004958552.PDF
Format: 
Books
Publication Date 
1993
Excerpt: 
Business strategy and planning : text and cases / Morden, Tony, 1946-
Available: Copies:
22. 
Cover image for What's wrong with management and how to get it right : the must-do strategy practices that make the difference between winning and losing in business
What's wrong with management and how to get it right : the must-do strategy practices that make the difference between winning and losing in business
by 
Manning, Anthony D., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
What's wrong with management and how to get it right : the must-do strategy practices that make the
Available: Copies:
23. 
Cover image for Advanced project management : fusion method xyz : a project methodology systems approach for the project sponsor to implement corporate strategy
Advanced project management : fusion method xyz : a project methodology systems approach for the project sponsor to implement corporate strategy
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
project sponsor to implement corporate strategy / Burke, Rory, 1952-
Available: Copies:
24. 
Cover image for Strategy safari : the complete guide through the wilds of strategic management
Strategy safari : the complete guide through the wilds of strategic management
by 
Mintzberg, Henry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0825/2008034094.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategy safari : the complete guide through the wilds of strategic management / Mintzberg, Henry.
Available: Copies:
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