hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

attractions -- 10. Tourism accommodation and hospitality services -- 11. Human resource management in tourism

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

: building the right relationships with the right customers -- Product, services, and branding strategies

Business information services.

interconnecting networks -- 18. Managing network connections -- 19. Intranet and Internet services -- 20. Website

-- Improving decisions with marketing information -- Elements of product planning for goods and services

changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of