hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

: building the right relationships with the right customers -- Product, services, and branding strategies

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Business information services.

-- Improving decisions with marketing information -- Elements of product planning for goods and services

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17

changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of