Part 1. Measurement. 1. Introduction to financial management -- 2. Financial statements -- 3. Ratio

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

overview -- Basic measurement and scaling concepts -- Reliability: Basic concepts and measures -- Validity

-- Section 2: Identifying a useful methodology and methods -- 6. Measurement - Melody Mentz and Anja Botha

control -- Measurement of marketing strategies and processes.

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping