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00IIE
Print
13. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
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by 
Palmer, Robin, 1956-
Format: 
Books
Publication Date 
2007
Excerpt: 
-based research skills -- Computer-based research skills -- Self-discipline and effective study methods
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