relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

communication -- 14: Groups and teams in organizations -- 15: Organizational cultures and workforce diversity

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Integrated marketing communications / Ouwersloot, Hans.

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles

Communication design : principles, methods, and practice / Frascara, Jorge.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E