Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

The craft of criticism : critical media studies in practice / Kackman, Michael, editor.

: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

Interactive narratives and transmedia storytelling : creating immersive stories across new media

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

Digital media -- Law and legislation -- South Africa.