Search Results for Consumer Behavior.

Select an Action

49 Results Found

1 2 3 4 5

000000000000IIE

13.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Available: Copies:

14.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

15.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

16.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Available: Copies:

17.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

18.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

-directed consumer behaviour focussing on the financial services industry / Burger, Wouter.

Available: Copies:

19.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Available: Copies:

20.

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Hendricks, Erin.

Format:

Manuscript

Publication Date

2014

Excerpt:

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /

Available: Copies:

21.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

Available: Copies:

22.

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Marais, Erika.

Format:

Manuscript

Publication Date

2013

Excerpt:

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed

Available: Copies:

23.

The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the

Available: Copies:

24.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

Available: Copies:

Select an Action

1 2 3 4 5

	{displayName}	{count}
{error}