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13. 
Cover image for Positioning : the battle for your mind
Positioning : the battle for your mind
Positioning : the battle for your mind
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades
Available: Copies:
14. 
Cover image for Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
make innovation a powerful force for change and growth."
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15. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format: 
Books
Publication Date 
2001
Excerpt: 
. -- 19. May the force be with you: Capturing category essence. -- 20. The real Mccoy: Branding and
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16. 
Cover image for Catan
Catan
Catan
by 
Teuber, Klaus
Format: 
3-D Object
Excerpt: 
Summary: "In CATAN (formerly The Settlers of Catan), players try to be the dominant force on the
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Creative ability in business.
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Creative thinking.
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