perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

headline -- The power of fact -- Testimonials : the power of personality -- "Two-fers" : comparisons

product or service -- The primal destination -- The primal personality -- The final step. Primal

-- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the

Take it personally : an action guide for conscious consumers / Roddick, Anita.

; Personality and psychographics ; Marketing communication ; Cultural influences on buyer behaviour ; Economic

graphic design, the work must stand out with personality, charm and impact." "This End Up features 18

: personality / The big five versus the Myers-Briggs / Adaptors and innovators : why new initiatives get blocked

-- Individual behavior in organizations. Individual differences: personality, attitudes, abilities, and emotions

reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality

. Foundations of Individual Behavior. Personality and Emotions. Basic Motivation Concepts. Motivation: From

worth -- Personal characteristics: genetics, race, gender, age, and personality -- Trends in