Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

An analysis of the strategy behind the fringe

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries