Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

Simple solutions to strategic success : the one-page c@ps planning process / Howe, Clive.

The mind of a fox : scenario planning in action / Ilbury, Chantell.

Truth, lies, and advertising : the art of account planning / Steel, Jon.

-- Planning a research proposal -- Writing winning grant proposals -- Introducing qualitative research

Strategic planning.

evidence -- Marketing planning, implementation and control -- Marketing metrics-- International marketing

What is IMC-- Managing IMC-- Barriers of effective IMC-- Indentifying IMC-- IMC strategic planning

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

Strategic planning.