: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools

-- Using The Performance Explorer -- Configuring A Sampling Session -- Configuring An Instrumentation

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

. Mathematical Expectation -- Ch. 4. Special Probability Distributions -- Ch. 5. Sampling Theory -- Ch. 6

-- Quantitative data-collection methods: indexes and scales -- Sampling in the quantitative paradigm -- The pilot

-- Secondary information -- Qualitative research -- Experimental research -- Survey research -- Sampling

. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II