Search Results for Advertising campaigns.

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69 Results Found

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13.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Advertising -- Fashion.

Available: Copies:

14.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

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15.

Consumer democracy : the marketing of politics

Scammell, Margaret.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, Political.

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16.

The dynamics of political communication : media and politics in a digital age

Perloff, Richard M.

Format:

Books

Publication Date

2014

Excerpt:

Political campaigns -- United States.

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17.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Advertising campaigns -- Case studies.

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18.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

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19.

Public relations : writing and media techniques

Wilcox, Dennis L.

Format:

Regular print

Publication Date

2013

Excerpt:

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

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20.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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21.

Encyclopedia of major marketing strategies

Miskelly, Matthew, Éditeur scientifique.

Format:

Books

Publication Date

2013

Excerpt:

Advertising campaigns -- United States -- History -- 21st century.

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22.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

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23.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

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24.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

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