Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Social media and best practice : the consumer-brand relationship

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective