by
Lane, W. Ronald, 1940-
Format:
Books
Publication Date
2001
Excerpt:
Advertising : a framework / Lane, W. Ronald, 1940-
by
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format:
Books
Publication Date
2005
Excerpt:
Principles of advertising & IMC / Duncan, Tom (Thomas R.)
by
Sheehan, Kim.
Format:
Books
Publication Date
2014
Excerpt:
Controversies in contemporary advertising / Sheehan, Kim.
by
Drewniany, Bonnie L.
Format:
Books
Publication Date
2010
Excerpt:
Creative strategy in advertising / Drewniany, Bonnie L.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
by
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising as multilingual communication / Kelly-Holmes, Helen, 1968-
by
Jewler, A. Jerome.
Format:
Books
Publication Date
2005
Excerpt:
Creative strategy in advertising / Jewler, A. Jerome.
by
Clow, Kenneth E.
Table of contents http://www.loc.gov/catdir/toc/ecip0418/2004013359.html
Format:
Books
Publication Date
2005
Excerpt:
Concise encyclopedia of advertising / Clow, Kenneth E.
by
Sheehan, Kim Bartel.
Format:
Books
Publication Date
2004
Excerpt:
Controversies in contemporary advertising / Sheehan, Kim Bartel.
by
Fennis, Bob Michaël, 1968-
Format:
Books
Publication Date
2010
Excerpt:
The psychology of advertising / Fennis, Bob Michaël, 1968-
by
Lane, W. Ronald, 1940-
Format:
Books
Publication Date
2007
Excerpt:
Kleppner's advertising procedure. Lane, W. Ronald, 1940-
by
Altstiel, Tom.
Format:
Books
Publication Date
2010
Excerpt:
Advertising creative : strategy, copy + design / Altstiel, Tom.
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