-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences

principles, preparing to write, writing for select audiences, and writing for crisis situations. It

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.