Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

development issues -- 18. Training and development of employees and career management at organisational level

applications portfolios -- Managing application development -- Development and acquisition alternatives

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix

-- Product management and new-product development -- Place and development of channel systems -- Distribution

Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development

University of the Western Cape. Institute for Social Development.