Masterskills Public Relations 3A [PURE7311] Independent Institute of Education

Practice of public relations 3A : module manual. Study reader / Independent Institute of Education.

Positioning theory and strategic communication : a new approach to public relations research and

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

This is PR : the realities of public relations / Newsom, Doug.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management