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000000000000IIE
Print
by 
Ferreira, E. J. (Edmund John), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and
Available: Copies:
14. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
16. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
17. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
18. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
Available: Copies:
19. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
21. 
Cover image for Software engineering : a practitioner's approach
by 
Pressman, Roger S.
Format: 
Books
Publication Date 
2010
Excerpt: 
For over 20 years, this has been the best-selling guide to software engineering for students and
Available: Copies:
22. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
23. 
Cover image for The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees
by 
Arduser, Lora.
Format: 
Books
Publication Date 
2005
Excerpt: 
orders -- Carrying trays -- Suggestions and suggestive selling -- Take care of the kids -- Server side
Available: Copies:
24. 
Cover image for Sport psychology in practice
by 
Andersen, Mark B., 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed
Available: Copies:
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