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13. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on
Available: Copies:
14. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Storytelling -- Psychological aspects.
Available: Copies:
15. 
Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
by 
Lidwell, William.
Format: 
Books
Publication Date 
2010
Excerpt: 
-to-noise ratio -- Similarity -- Stickiness -- Storytelling -- Structural forms -- Symmetry -- Threat detection
Available: Copies:
16. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Format: 
Books
Publication Date 
2010
Excerpt: 
models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios
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17. 
Cover image for Framed ink : drawing and composition for visual storytellers
by 
Mateu-Mestre, Marcos, author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Synopsis: The ultimate guide to visual storytelling! How to make the audience "feel" the story
Available: Copies:
by 
Christie, Peter.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Biographical stories : personal and organisational life storytelling -- Conclusion : the business of
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19. 
Cover image for Convergence culture : where old and new media collide
by 
Jenkins, Henry, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
on reality TV -- Searching for the origami unicorn: The matrix and transmedia storytelling -- Quentin
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20. 
Cover image for Inner drives : how to write and create characters using the eight classic centers of motivation
by 
Smith, Pamela Jaye, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
"There are immeasurably powerful dramatic principles that have governed storytelling for millennia
Available: Copies:
21. 
Cover image for Flash journalism : how to create multimedia news packages
by 
McAdams, Mindy.
Format: 
Books
Publication Date 
2005
Excerpt: 
new form of storytelling -- What Flash brings to online media -- Drawing tools -- Simple animation
Available: Copies:
22. 
Cover image for Writing the short film
by 
Cooper, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Part 2. Moving forward : writing strategies. The need for storytelling -- Visualization strategies
Available: Copies:
23. 
Cover image for The seven basic plots : why we tell stories
by 
Booker, Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
, attempting to distill all of storytelling down to a few archetypes. Drawing on a vast array of examples, from
Available: Copies:
by 
Lidwell, William.
Format: 
Books
Publication Date 
2003
Excerpt: 
," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will
Available: Copies:
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