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13.
Harvard business review on brand management.
Format:
Books
Publication Date
1999
Excerpt:
? / Regina Fazio Maruca -- Should you take your brand to where the action is? / David A. Aaker -- Extend
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Aaker, David A.
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Day, George S.
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Joachimsthaler, Erich, 1956-
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Kumar, V., 1957-
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Day, George S., author.
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Marketing research.
(4)
Brand name products -- Management.
(3)
Marketing -- Management.
(3)
Marketing.
(3)
Bedrijfsbeleid.
(2)
Merknamen.
(2)
Strategisch management.
(2)
Administração de marketing.
(1)
BIens incorporels -- Evaluation -- Etats-Unis.
(1)
Biens incorporels -- États-Unis -- Gestion.
(1)
Brand name products -- United States -- Management.
(1)
Brand name products -- Valuation -- Management.
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Brand name products -- Valuation -- United States -- Management.
(1)
Brand name products Valuation Management United States
(1)
Brand name products.
(1)
Branding (Marketing)
(1)
Business names -- Management.
(1)
Intangible -- Valuation -- United States -- Management.
(1)
Intangible property -- Valuation -- Management.
(1)
Intangible property -- Valuation -- United States -- Management.
(1)
Intangible property Valuation Management United States
(1)
Logotypes -- Gestion.
(1)
Marketing -- Gestion.
(1)
Marketing -- organization & administration.
(1)
Marketingforschung.
(1)
Marketingmanagement.
(1)
Marktanalyse.
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Marktforschung.
(1)
Marktonderzoek.
(1)
Marktwaarde.
(1)
Marque de commerce.
(1)
Marques de commerce -- États-Unis -- Gestion.
(1)
Merken.
(1)
Planification stratégique.
(1)
Positionnement (Publicité)
(1)
Product Line Management -- economics.
(1)
Product Line Management -- organization & administration.
(1)
Produit de marque.
(1)
Produits de marque -- États-Unis -- Gestion.
(1)
Produits de marque -- États-Unis.
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Raison sociale.
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Strategisches Management.
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