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16. 
Cover image for A Moyo case study : identifying key activities which drive a positive brand image
A Moyo case study : identifying key activities which drive a positive brand image
A Moyo case study : identifying key activities which drive a positive brand image
by 
Krom, Lance.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
A Moyo case study : identifying key activities which drive a positive brand image / Krom, Lance.
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17. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
continues to provide equal focus on theory and practice with all new case studies and examples from brands
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18. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
professionals and case study examples from a range of brands including Nielsen and the Met Office, it also
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19. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
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20. 
Cover image for Visual research : an introduction to research methods in graphic design
Visual research : an introduction to research methods in graphic design
by 
Bestley, Russell, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
differently -- Design and education -- Analysis to synthesis -- Case study 01: delugional games -- Case study
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21. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
, offering case studies and examples, presenting recommendations, and offering questions for further
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22. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
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23. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
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24. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Leadership offers authoritative new insights, original case studies and examples, and practical guidance for
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Independent Institute of Education. Vega School of Brand Leadership.
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Cant, M. C. (Michael Colin), 1957-
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Strickland, A. J. (Alonzo J.)
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Thompson, Arthur A., 1940-
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