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16. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
18. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
19. 
Cover image for South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
by 
Shisana, Olive.
Link to this resource
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007327107.html
http://www.hsrcpress.ac.za/index.asp
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-d.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005 /
Available: Copies:
20. 
Cover image for Super size me
Super size me
Super size me
by 
Spurlock, Morgan, 1970-
http://www.mrqe.com/lookup?super+size+me
Format: 
Video disc
Publication Date 
2004
Excerpt: 
Social problem films.
Available: Copies:
21. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
22. 
Cover image for Perspectives on persuasion, social influence, and compliance gaining
Perspectives on persuasion, social influence, and compliance gaining
Perspectives on persuasion, social influence, and compliance gaining
by 
Seiter, John S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Perspectives on persuasion, social influence, and compliance gaining / Seiter, John S.
Available: Copies:
23. 
Cover image for Organizational behavior
Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Organizational behavior / Kreitner, Robert.
Available: Copies:
24. 
Cover image for The tipping point : how little things can make a big difference
The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Contagion (Social psychology)
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