; Emotions and moods ; Personality and values ; Perception and individual decision making ; Motivation

-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

managers and decision-makers by encouraging them to develop a conceptual understanding of the impact that

PART I THE NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 A Decision-Making Perspective on

guidelines for making presentations ; Good impressions -- Employee management : The agency relationship ; Job

Marketing -- Decision making.

Decision making.

conflict -- Decision making -- Leadership and followership -- Organisational change and innovation.

for understanding how the media influence and interact with public opinion and political decision-making

management decision-making -- greening of IT -- Conclusion -- Key learning points -- Review questions and

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.