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13. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category
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14. 
Cover image for Harvard Design School guide to shopping
by 
Chung, Chuihua Judy.
Format: 
Books
Publication Date 
2001
Excerpt: 
space / Next big thing: survival of the fittest / Nikevolution: strategies of a brand / Psychogramming
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