-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his

-- A Primer on Currency Options: Was Allied Lyons Hedging or Speculating? -- Selling Volatility: Allied

practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising