Search Results for Consumer behaviour

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13.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

14.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

communications process and consumer behaviour -- The role of persuasion in integrated marketing communications

Available: Copies:

15.

Marketing tourism in South Africa

George, Richard, 1968- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

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16.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

17.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

18.

Hospitality business development

Hassanien, Ahmed.

Format:

Regular print

Publication Date

2010

Excerpt:

own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and

Available: Copies:

19.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour

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20.

Consumer behavior

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Hoyer, Wayne D.

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21.

Selling and sales management

Jobber, David, 1947-

View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational

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22.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumer behavior.

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23.

Introduction to marketing

Strydom, Johan.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing

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24.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

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