relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Integrated marketing communications / Ouwersloot, Hans.

-- administrative support function -- basics of communication -- Written communication -- Electronic