Introduction to communication. Course Book 7, Speech communication, public relations and

Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.

Routledge communication series.

Advertising promotion : supplemental aspects of integrated marketing communications / Shimp

Marketing communications / Egan, John, 1952- author.

ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and

Communication in marketing.

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and

brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Marketing communications / Egan, John, 1952- author.